Sunday 1 June 2008

McCain, Obama And Clinton Rescue TV

With ratings down and major companies cutting their advertising budgets, political advertising has become a boon for local stations and national broadcast and cable networks. According to TVWeek that spending is likely to continue between now and the party conventions, when normally a spending lull occurs. "This campaign was jump-started early and it's running real hot right through to the end," Brian Donahue, senior VP of Jamestown Associates, a GOP consultant, told the trade publication. "There is no time to breathe in the 2008 presidential election." Democratic consultant Steve McMahon is predicting a spending surge on the part of Sen. Barack Obama before the conventions. "I don't think there is going to be a break," he said.


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